The analysis of Chinese consumers demand of sports bra style (Исследование предпочтений китайских потребителей о спортивных

The analysis of Chinese consumers demand of sports bra style (Исследование предпочтений китайских потребителей о спортивных бюстгальтерах)

Abstract: Для изучения требования потребителей к спортивным бюстгальтерам был использован метод опроса в интернете. Было опрошено 200 респондентов, а результаты позволили выявить их мнения относительно чашечек, пояса и бретелей. Сформулированы основные требования к спортивным бюстгальтерам.

Ключевые слова: спортивный бюстгальтер, опрос, предпочтения потребителей

Female breasts will produce violent oscillation at the volley. It may hurt fibroelastic tissues of the breast and suffer the permanent damage. In addition, it also lead to the chest sagging and deformation[1]. According to some survey, there are 56% female feel unwell even pain[2], so sports bra action as the important feminine garment that will have a wide prospect of market and great research significance.

The purpose of this paper is to know Chinese consumers' demand of sports bra pattern who in the different age, owns different profession and come from different area. Finally, summed up the current women choice of sports bra pattern and provide some reference value for the development of sports bra.:

1.The design of questionnaire

(1) Respondent: the target population of this questionnaire survey is the adult female which from 18 to 50;

(2) Field of investigation: the questionnaire survey carry out through the website and it didn't suffer geographic restrictions;

(3) Questionnaire illustrate: the questionnaire survey carry out through the website and facing the whole country adult women, then get 200 valid questionnaires through screening.

2.Interpretation of result

2.1 Chinese consumers choice about sports bra cup

Sports bra cup is different from ordinary bra that almost close to the full cup. If it change in 1/2 cup, then the function of the protection will greatly reduce and the sports bra lose its significance. But sports bra cup may have different design. The general design with four type which is seamless, detachable cup, double-deck and steel supporting cup. According to the four type cup, we design the questionnaire facing the Chinese consumer to know their choice. As figure 1 shows, Chinese consumers prefer detachable cup. The detachable cup can be dismantled, convenient to adjust the chest position and match your chest pad. At the same time, it can also bring consumers more beautiful appearance and better protect to chest.

50%

Sports bra cup type

Figure 1 Chinese consumers choice about sports bra cup

Figure 2 Chinese consumers choice about sports bra shoulder girdle

2.2 Chinese consumers choice about sports bra shoulder girdle

The sports bra shoulder girdle is more important than it looks like. Different style design, adjustable or not, even width will all influence sports bra using effect. The design of shoulder girdle relatively abroad, such as wide, slender, detachable, variable, ordinary fixation double girdle, V/Y/T back design, intersection back straps, locial hollow out back design, composite straps and so on. According to figure 2, we know most Chinese consumer prefer wide shoulder girdle. From functional perspective, wide shoulder straps owns better support and reduce shoulder injury.

2.3 Chinese consumers choice about sports bra buckle

The band around is also a key factor in sports bra bearing strength and its size need fitting, too loose or too tight all not suitable. The buckle design also influence wear law. Now the band around be divided into three type: no clasp, clasp, former buckles. According to the survey about Chinese consumer, we get the result as figure 3, the most Chinese consumer will chose former buckles. As we know, the buckle put before can make wear or cast more convenience. But it need notice that it couldn't make chest uncomfortable and influence sports.

Figure 3 Chinese consumers choice about sports bra shoulder buckle

3. Summary

The questionnaire based on the previous section can draw the following conclusions::

1) Cup design: the Chinese consumers prefer detachable cup because that its inter leaver can be tear down and it is convenience to adjust the chest position. Besides, you can match inter leaver by yourself. This design is more humanization.

2) Shoulder girdle design: the vast majority of Chinese consumers choose wide shoulder straps, this design can provide better support. It makes the force equilibrium and shoulder injury not easily and it play a better protection role. In addition, the wide shoulder

straps is not easy to fall off in the process of movement and it's the ideal design of sports bra straps.

3) Hook design: most consumers choose former buckles. The buckle put before can make wear or cast more convenience.

REFERENCES:

1. Wang Ruiyuan. Exercise physiology[M], Beijing:Peoples Sport's Press, 2002 2 .Chang Lixia. Sports bra study current situationJJ], Knitting Industry,2005,(11)

УДК 687.016.5

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